Training

90-Day Action Plan

Step 4 - Send your WML a First Contact Card or call them on the phone in 10–person increments (use the Contact Follow-Up Sheet)

Once you have put all your WML into your SendOutCards Contact Manager, the next step is to send them cards to warm up your relationship with them. Many of the people on your list have not heard from you in a long time, and some may have never heard from you. This is a good opportunity to introduce what SendOutCards can do by sending them a card or a series of cards.

You should consider focusing on the ten people that you believe would be the most receptive to SendOutCards. Send them cards letting them know that you’ve started a new business. You can be very low key in your approach.

For example, if you’re contacting a friend who is not a business professional you can create a humorous card using a personal photo and Picture Plus. You can say something like, “I’ve just started a new business that you may or may not be interested in. I’ve found it to be a lot of fun and you might as well. If you have a moment I’d like to show it to you—it’s pretty cool. In fact, you’re holding my new business in your hands right now. I’ll give you a ring in a few days if that’s okay.”

Or if you’re contacting a business professional you can say, “I’ve come across a tool that I think could help you get more customers for your business. It may or may not be what you’re looking for. I’d like to take a few minutes to show it to you, and you can judge for yourself whether it might benefit your business or not. I’ll give you a call in a few days to show it to you. It will only take a few minutes.”

When you’re done sending your first ten cards and following up with them, focus on your next ten people that are most likely to be attracted to using SendOutCards. Use the same approach as your first ten, and make any adjustments in your approach that you think would improve your ability to present SendOutCards. The idea is NOT to just send out a couple hundred cards and throw the dice, but to methodically and carefully move through your WML and give each person a chance to really experience SendOutCards.

If there is a group of people that you simply don’t feel comfortable approaching, then why not send them cards expressing your appreciation or just giving a simple “hello.” You never know what might come from your unexpected card.

IMPORTANT: When you create your cards, they should make people smile or laugh.
The cards that have the most impact are NOT serious, but ARE humorous. The best way to create these cards is with PicturePlus using photos with thought bubbles, quote bubbles, captions, and borders.

The bottom line is to send PERSONAL cards using PicturePlus that are fun or humorous.