Training

90-Day Action Plan

Step 2 - Create your Warm Market List (WML) with the Memory Jogger and the Contact Follow-Up Sheet

Now it’s time to start sharing SendOutCards with others. The first step in doing this is to create a comprehensive list of all the people that you know. The people who will be the most receptive to SendOutCards are the people with whom you already have a relationship.

Even though there are people that you don’t think you’ll ever approach, you’ll want to include them on your list. You never know when the opportunity to send them a card will arise.

Now you’re probably saying to yourself that you don’t know anyone, or you know only a few people. You’ll find out very quickly that you know more people than you realize.

At this point you’ll want to download and print out the Memory Jogger and the Contact Follow-up Sheet. The Memory Jogger is a tool to help you remember all the people that you know. Each type of person that you find on the Memory Jogger will help you generate a list of people that you know. You will have a close relationship with some people and others will be somewhat distant. Nonetheless, each is a potential SendOutCards user.

Contact Follow-Up Sheet

Using the Memory Jogger, write down the names of the people that you know using the
Contact Follow-Up Sheet. This sheet has handy check boxes that allow you to “check off” the required steps as you complete them.
This exercise might take you several hours or even several days. Don’t take this step lightly. The list you generate will be the basis for your success in The 90-Day Action Plan. You might even have to call some people up, look through old records, or even ask for names.

When you’re done you should have at least 100 to 150 people. Nearly everyone knows at least 200 to 300 people. You’ll see that this is true once you start working your Memory Jogger.

When you finish this exercise you’ll have what is called your Warm Market List (WML). Your WML contains the list of people that you’ll focus on for your first ninety days in SendOutCards.

Look over your list for people that are business professionals and entrepreneurs. These are the people that will most likely be attracted to SendOutCards. There will probably be people on your list that will be interested in building a second income with SendOutCards, but business professionals and entrepreneurs have an immediate business need for SendOutCards.

You might want to prioritize your WML using an A, B, C classification depending on how open you feel people will be to the SendOutCards concept. Your A’s will be the most receptive. They are the ones you’ll want to focus your efforts on in the first ninety days.

Memory Jogger