Training

90-Day Action Plan

Optional Steps - Optional steps are for those who have not yet commited to become a card sender

Optional Step 1: Follow up on the phone with your GAWs seven days after your latest contact.

Once again you should consider following up with your GAWs by phone. It’s been proven that most people need several contacts before they make a move. In fact, studies have shown that 82% of sales are made on or after the third contact.

In this follow up you might offer them some additional information that you left out in your first presentation. This could include:

1. Pricing for a lower cost entry: Maybe offer them the $25 option to get their feet wet with the system.

2. A free gift card: If this is someone that you know could benefit from using the system and you’re willing to invest $25 in them, you could offer them a free, one-year license to try out the system.

3. A second gift account: You might have already given them a gift account. Why not offer them a second gift card account to use so that they can continue to experience the system?

4. An article: Why not let them know about an article that’s been written about SendOutCards?

5. A testimonial: If you have testimonials from people in their industry, you could give them a ring and let them know that you’d like to send them some comments from people that are in their same industry that are using the system.

6. A new idea: Perhaps you have a new idea about how to use SendOutCards for your contacts business, which you can share with them. Maybe you’ve created a new card for their industry that they can potentially use.

Always try to have some new information when you follow up a second time. Have a reason for calling. This will make it easier to make that second phone call.

Optional Step 2: Place GAWs on a card-a-month, six-month card campaign.

After you’ve called them up a second time they are still a qualified prospect because they’ve experienced SendOutCards, and they have already had several contacts from you. Again, most sales are made on or after the third contact, so if you just stop at sending a few cards and two phone calls, you could be missing out on many sales.

You want to continue to remind your WML about how powerful SendOutCards is and how they need it in their life. So the next step is to put your WML on a card-a-month,
six-month card campaign.

This means that over the next six months they will hear from you. This will keep you and SendOutCards at the top of their minds. Over the six-month period that they are receiving cards, things change, circumstances change, new situations arise, and you just never know what will happen over the six months that will change someone’s mind and make them contact you to let you know that they are ready to join SendOutCards.

Note: Our top leaders have people contacting them all the time saying that they are now ready to start their SendOutCards business. These are people that they talked about SendOutCards to a long time ago. You just never know what will happen in their lives to make them want to finally start their own SendOutCards business.

Optional Step 3: Follow up on the phone once every 2 months with your GAWs.

Every couple of months why not give your WMLs a call? You can use a few of the reasons that have already been stated above. Again, when you pick up the phone and start cold calling people, magical things will start to happen. You’ll start signing up people—more people than you ever imagined. The magic is in the follow-up, and the phone is your best friend to get people to say “yes.”