See a Training Conference Call about Building Your Contact Manager

Everything starts with building your Contact Manager. Your wealth building process continues by maintaining and increasing your Contact Manager.

The importance of a contact:

The information you put into your Contact Manager will become crucial to your success. Each contact added represents another human being; a person with feelings, thoughts, and desires; a person with hopes, memories, and dreams.

Their most cherished day of the year is their birthday. The most important people to them are their family members. They deserve to be remembered. Celebrate their lives while they are living.

Every day you should be building your Contact Manager. You do not need to use all of the following methods, but we suggest you use two to three that work well for you.

• Warm Market List: Use the Contact Follow-Up Sheet and Memory Jogger to think of and add all the people to your Warm Market List.

• Lifestyle Marketing: Add the people you meet as you participate in activities. For example, gather information from clubs, schools, and other groups that you’re already involved with. Send them PicturePlus cards that celebrate their involvement in the activity or hobby they love. As an example, if you are a soccer mom, send cards to the other soccer parents with pictures of their children playing soccer.

• Swap & Drop: Swap business cards wherever you go. Drop (send) the contact a card after you enter their information.

• Reciprocal Marketing: When someone offers you information about something they’re involved in, reciprocate the offer. When you’re going to buy a car, respond to your salesman later with a card.

• Networking Meetings (i.e. BNI groups): We are in a relationship business. The more you get in front of people the better. By joining networking groups like BNI, TEAM, your local Kiwanis, or Chamber of Commerce groups, you are getting in front of people and making contact. SendOutCards business cards with your Gift Account Banner information are always helpful in these groups.

• Event Marketing: Host or attend events that allow you to present SendOutCards and meet new people (i.e. trade shows, fairs, expos, or in-home meetings).

• Internet Marketing: This category encompasses a wide variety of activities you can do online, such as blogging, posting to forums, and generally reaching out to online communities. One tool the company provides is SOCReview.com, which offers landing pages that you can show prospects. These pages have automated systems that gather and store information on prospective contacts.

• Niche Marketing: Target specific niches that might be interested in SendOutCards such as realtors, scrap bookers, photographers, etc.

It’s said that the level of your success directly correlates to the size of your rolodex. Think of your SendOutCards Contact Manager as your personal rolodex. The more people you have in your Contact Manager that you are actively sending cards to, the more success you’ll have.

Tip: Use the Contact Follow-Up Sheet and the Memory Jogger in the 90-Day Action Plan.